Why is video taking over text? A few thoughts
- Low effort, high reward: Watching a video is easier than reading — it’s like having the info spoon-fed. No need to think too hard, just sit back and absorb.
- Accessible for all: My mom can’t read well, but she’s a pro at scrolling through short videos. Video breaks down barriers for people who don’t engage with text.
- Rich experience: Video isn’t just info — it’s visuals, sound, emotions, all rolled into one. It makes things more relatable and memorable, even if the actual info density is lower.
- Universal appeal: Pretty much anyone with eyesight can watch a video. That’s huge for reaching more people, especially if you want to educate, entertain, or persuade.
- Continuous flow = influence: Videos don’t let you pause and think the way text does. That’s why they’re perfect for subtle nudges, storytelling, or even low-key persuasion.
Sure, text is still king when it comes to depth and efficiency, but video wins in reach and relatability. It’s not better or worse — just different tools for different audiences.